Social Media Handler

Job Description

The Social Media Handler is responsible for managing the organization’s and its subsidiaries’ (e.g., Pubx) social media presence to strengthen brand visibility, drive audience engagement, and support overall marketing objectives. The role encompasses content development, community management, and performance analysis to ensure sustained growth and a consistent, positive brand image across all digital platforms.

Key Responsibilities
Content Creation & Management
  • Develop, create, and schedule engaging content (text, images, videos) across social media platforms.
  • Ensure all content aligns with brand voice, guidelines, and marketing objectives.
  • Maintain a consistent posting schedule and content calendar.
Social Media Management
  • Manage and monitor social media accounts (e.g., Instagram, Facebook, X, TikTok, LinkedIn).
  • Respond promptly to comments, messages, and customer inquiries.
  • Build and nurture an active online community.
Campaign Execution
  • Support and execute social media campaigns, promotions, and product launches.
  • Collaborate with marketing and design teams to deliver campaign content.
  • Track campaign performance and optimize for better results.
Analytics & Reporting
  • Monitor key metrics such as engagement, reach, and follower growth.
  • Generate periodic performance reports and insights.
  • Use analytics tools to improve content strategy and effectiveness.
Brand Monitoring & Reputation Management
  • Monitor brand mentions and online conversations.
  • Address negative feedback professionally and escalate issues when necessary.
  • Maintain a positive and consistent brand image.
Trend & Market Awareness
  • Stay updated on social media trends, tools, and best practices.
  • Identify opportunities for creative campaigns and audience engagement.
Key Performance Indicators (KPIs)
  • Engagement rate (likes, comments, shares)
  • Follower growth
  • Reach and impressions
  • Response time to messages and comments
  • Conversion from social media campaigns

Job Requirement

  • Bachelor’s degree in Marketing, Communications, or related field (preferred).
  • 1–3 years of experience in social media management or digital marketing.
  • Strong content creation and copywriting skills.
  • Familiarity with social media tools and analytics platforms.
  • Creativity and attention to detail.
Core Competencies
  • Creativity and storytelling
  • Communication and interpersonal skills
  • Time management and organization
  • Analytical thinking
  • Adaptability to trends